High noon drink label11/8/2023 We have a lot of great things on the horizon and we are just getting started. “Our marketing efforts will be more important than ever to break through with consumers, and we’ve invested more in our marketing budget than we ever have before. “We’ve seen a lot of incredible growth over the last few years and as the category expands and new competitors enter, we think there is a huge opportunity for High Noon to continue to cement its place as the premium option within the segment,” says Lieb. It is providing air cover for it all, with TV ads running on broadcast, streaming platforms and social media, accompanied by out-of-home (OOH) ads, search and public relations efforts. And it’s even got a new swimsuit collaboration with Tropical Bros. It has rolled out its ‘Pool Pack,’ which has new guava and kiwi flavors.īuilding off of the popularity of bigger packaging, it has launched a 700ml resealable can. Aware of this fact, High Noon is firing up its innovation engine. Much like with hard seltzer, the canned cocktail segment is a flavors game. “Vodka-based, tequila-based, everyone is coming at it because it’s the fastest-growing segment in alcohol.” “All of the larger spirits companies are putting energy behind it ,” says Steinman. That’s why there is an incoming onslaught of competitors including Truly Vodka Seltzer and Anheuser-Busch’s Nütrl Vodka Seltzer. You could view this combination of mezcal, Campari, Combier, and pink grapefruit juice as a Margarita riff of sorts, but it’s so much more than that. Double-strain into a chilled coupe glass. “High Noon continues to grow strong double digits after years of triple digits while hard seltzer is slowing down and declining.” Add all ingredients into a shaker with ice and shake until well-chilled. The Gallo-owned beverage has succeeded in convincing its twenty-something target audience to trade up from hard seltzers, according to David Steinman, executive editor, Beer Marketers’ Insights. In the spot ‘May any lake day be a great lake day,’ our narrator’s toast includes: “May you ditch malt-based hard beverages for one with real vodka and real juice.” The brand is also not shy about selling consumers on switching from White Claw and others. Think friend-fueled occasions at a lake, in a hot tub and at a golf course, all while highlighting High Noon as the perfect daytime drink.” “It is about developing a mindset or vibe for the brand that resonates with the audience. The strategy is to encourage our consumers “to live like the sun is always out,” says Brandon Lieb, vice-president of spirit at Gallo. and may the most stellar of days shine upon you.” Preacher is the agency behind the work. May watching all of those barbeque tutorials actually pay off. May everyone respond to your group text – even Derrick, who never has his phone with him. May you wake up before your alarm clock – all 12 of them. A sage Sam Elliott-style narrator decrees, in a new 60-second spot debuting this summer, “May your day be sunny. The best premixed drinks I’ve tried I’ve gotten several friends hooked too. Choose from Same Day Delivery, Drive Up or Order Pickup. In each execution, an optimistic blessing of sorts is bestowed upon the customer. Read reviews and buy High Noon Vodka Hard Seltzer Mixed Pack - 12pk/355ml Cans at Target. When clumped among hard seltzers (where drinks are malt- or sugar-based), High Noon is neck-and-neck with Topo Chico for fourth place behind White Claw, Truly and Bud Light Seltzer.Īt the core of its marketing is its ‘Sun’s Up’ message. Molson Coors said at the time that it didn't think seltzer brands that were an offshoot of an existing beer brand performed well, according to Beverage Daily, and would opt instead to focus on two other seltzer brands in its portfolio: Vizzy and Topo Chico Hard Seltzer.That’s why High Noon has invested “more than ever before” in the brand, which is the fastest-growing in the spirits category. Molson Coors discontinued Coors Seltzer in the US after less than a year on the marketĬoors Seltzer met its demise in July after only a few short months on shelves. Phil Lempert, a food analyst and founder of, told Insider at the time that a return to restaurants and bars was the likely culprit, with drinks like cocktails seeming like a more interesting option than a hard seltzer.Įven White Claw sales began slumping: White Claw sales dipped 12.8% during the first two weeks of September, Wine Business reported, citing data from Evercore ISI. It often indicates a user profile.īloomberg Intelligence data showed that hard seltzer sales had slowed to a crawl during the summer, and data from Jefferies and Nielsen found the same: Sales growth slowed to about 30% by July 2021, down from 165% in 2020, Insider's Alex Bitter reported. Account icon An icon in the shape of a person's head and shoulders.
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